Home Volumul 1 DINAMICA COMPORTAMENTULUI FINANCIAR AL CONSUMATORILOR DE SERVICII BANCARE DIN ROMÂNIA, ÎN CONTEXTUL CRIZEI ECONOMICE

DINAMICA COMPORTAMENTULUI FINANCIAR AL CONSUMATORILOR DE SERVICII BANCARE DIN ROMÂNIA, ÎN CONTEXTUL CRIZEI ECONOMICE


Laura Olteanu
Universitatea Babeş-Bolyai, Cluj Napoca, Facultatea de Ştiinţe Economice şi Gestiunea
Afacerilor , Str. Teodor Mihali 58-60 , This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Abstract
Consumer behavior undergoes a continuous change; this is why marketing operators should
take into consideration the possible modifications. During the process of purchasing various
products and services, consumer behaviour is influenced by several factors. The dynamics
of financial behavior of banking services’ consumers within the economic crisis provides
an overview of customers’ preferences as concerns contracting loans and saving money in
bank deposits in Romania during the 2007-2010 period. Marketing operators must be
attentive to changes that occur in consumer preference in order to suitably target their offer
to get a bigger market share and to achieve the expected financial results.
Keywords: consumer behaviour, loans, deposits, influencing factors, preferences,
motivations

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