Home Volumul 1 PREMISE PENTRU DEZVOLTAREA MARKETINGULUI ECOLOGIC ÎN ORGANIZAŢII

PREMISE PENTRU DEZVOLTAREA MARKETINGULUI ECOLOGIC ÎN ORGANIZAŢII


Avia Carmen Morar, Lazăr Morar
Universitatea Tehnică din Cluj-Napoca, This e-mail address is being protected from spambots. You need JavaScript enabled to view it , This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Abstract
Assumptions for Development in Ecological Marketing Organizations
Ecological marketing transforms traditional marketing methods and discipline for the use
of entrepreneurs in green markets and contributes to teaching established companies about
corporate social responsibility and green marketing. It advocates going beyond branding to
understanding better evolving markets, perceiving customers’ needs, identifying their
values, emotions and buying behavior. Ecological marketing supports customers’ hope for
making a sustainable, restorative relationship with their communities and the earth. The
paper argues that companies that develop new and improved products and services giving
due consideration to environmental impacts can gain access to new markets, substantially
increase profits, and enjoy a competitive advantage over those marketing nonenvironmentally
responsible alternatives
Keywords: ecological marketing, corporate social responsibility, competitive advantage,
competitors

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