Home Volumul 1 ALEGEREA MIJLOACELOR DE COMUNICARE

ALEGEREA MIJLOACELOR DE COMUNICARE


Dorel Vit
Universitatea de Vest “Vasile Goldiş” Arad, Facultatea de Ştiinţe Economice,
Str. Mihai Eminescu nr. 15, 310086Arad, Romania, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Abstract
In the material bellow are presented promotional materials that can be used for the
advertising of organizations, products and services offered by them. Also there are
displayed the advantages and disadvantages of each one. There is a wide range of
comunication mediums, that can be used by the organizations that wish to promote their
own products and services. These include external mediums of comunication: the printed
press, television, radio, cinematografy, and also internal means like direct corespondence.
An efficient comunication program of an organization takes notice of the strenghts of
certain products and services, promotes the brand and creates and edge for the organization.
The comunication medium that the organization chooses depends on budget, the targeted
audience and chosen objectives.
Keywords: communication, strategy, message, promotion, advertising.

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