Home Volumul 1 COMPORTAMENTUL OSTENTATIV DE CONSUM ÎN VIZIUNEA LUI THORSTEIN VEBLEN

COMPORTAMENTUL OSTENTATIV DE CONSUM ÎN VIZIUNEA LUI THORSTEIN VEBLEN


Mircea Teodoru
Universitatea de Vest ”Vasile Goldiş”, Filiala Satu Mare, Facultatea de Ştiinţe Economice,
str. Mihai Viteazul 26, 440030 Satu Mare, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Abstract
Conspicuous Consumer Behaviour in Thorstein Veblen’s View
Consumer behaviour is explained by a series of exogenous variables of sociologic nature
including the consumer’s social and cultural environment components. The American
sociologist Thorstein Veblen has more accurately identified the conspicuous side of this
behaviour, which is particularly determined by our social role and statute, described in his
book „The Theory of the Leisure Class”.
Key-words: social class, role, social statute, conspicuous consumption, prestige

Citeste articolul