Home Part 4 FUNDAMENTALS OF CHANGE MANAGEMENT

Lecturer Alexandra Patricia Braica PhD
“Vasile Goldiș” Western University Arad
Faculty of Economics


ABSTRACT
To understand the mechanisms of change within an organization, as well as those of innovation, one must consider the constructed character of change. Change is not a natural phenomenon, it is an issue that requires research. However, change should not be understood as a crisis, or even as a mere process of adaptation or development, but rather as a manifestation of a multitude of mutations within institutions. The main subject of study in change management is organization. The exercise of management functions in processes of change comprises diverse activities starting at the moment of realizing the need for change, and up until the moment of transformations imposed by the implementation of these changes.
Key words: Management, change, resistance, evaluation, organizational culture

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