Home Part 4 ESTABLISHING THE COMMUNICATION MIX OF TOURISM ORGANIZATIONS BY THE OBJECTIVES COMMUNICATION, THROUGH GRADUALLY KNOWLEDGE OF THE CUSTOMER PROFILE

 

Lecturer Ph. D Ec. Radu Lucian Blaga

The "Vasile GoldiÈ™" Western University of Arad

The Economic Sciences Faculty

Abstract:

"Tourism is an industry of communication of the world and for that, it must help educate the world about the need to act consistently ..." (Magazine of the World Tourism Organization "World Tourism Day 2008 - Tourism Will Grow smartly") showed the experts meeting of the Reflections Forum on the occasion of Tourism Days in 2008 to Lima - Peru, with the theme "Short-term responses - Long Term Challenges".

Multifunctional character of tourism, addressing it to the markets, namely the public sector, opening new perspectives for cross-disciplinary research focused on the individual and socio-cultural factors.

Given the above, this paper aims to define a "pattern of communication" based on the knowledge of the characters of tourism consumer and buying decision process of this sector, developed from The Lavidge & Steiner-model hierarchy effects (model of communication).

Keywords: tourism, the communication mix, the communication objectives, the audience target, the decision to purchase

JEL Classification: M300

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