Home Part 3 THE Company's promotional policy and THE consumer's behavior

 

THE Company's promotional policy

and THE consumer's behavior

 

 

Mircea Teodoru

“Vasile Goldis” Western University, Satu Mare Branch, Faculty of Economic Sciences, 26, Mihai Viteazul street, 440030 – Satu Mare, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

Abstract

The promotion is the most striking marketing area and the most active intervention in the process of reaching the buying decision by the consumer. The publicity means the communication with the consumers and their determination to test certain products; the methodology of this area is based on modifying the consumers’ attitude.

Key-words: (mixed-marketing, promotional message, publicity, communication, the consumer’s attitude)


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