Home Volumul 2 CONSIDERAłII PRIVIND MARKETINGUL TRIBAL CA ELEMENT INOVATIV AL POLITICII DE MARKETING

 

CONSIDERAłII PRIVIND MARKETINGUL TRIBAL CA ELEMENT INOVATIV AL POLITICII DE MARKETING


Romina Barbu
Universitatea Europeană "Drăgan" din Lugoj, Facultatea de StiinŃe Economice
Str. Ion Huniade Nr. 2, 350500 Lugoj, Timis – România, Tel. 0256.359.198,
Fax. 0256.359.200, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Abstract
In this globalization scenario, in order to penetrate new markets, the companies use
heartless tactics in consideration of manipulating the mass (population). The credo of tribal
marketing is that postmodern persons desire strongly services and products that not only
allow them to be freer, but can also connect them to others, to a community, to a group.
Key words: marketing, group, loyalty strategy

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