Home Volumul 2 ASIGURAREA CALITĂłII PRODUSELOR SI SERVICIILOR FINANCIAR-BANCARE DIN ROMÂNIA

ASIGURAREA CALITĂłII PRODUSELOR SI SERVICIILOR FINANCIAR-BANCARE DIN ROMÂNIA


Persida Cechin Crista, Timeea Maria Dumescu
Universitatea Europeană Drăgan din Lugoj, Facultatea de StiinŃe Economice, Str. Ion
Huniade, Nr. 2, 350500 Lugoj, Timis, România, Tel. 0256 – 359.198, Fax. 0256 –
359.200, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Abstract
The paper presents the importance of bank financial products and services which
undoubtedly are the main component of banking activity. The new trendy regarding the
definition of banking products, banking services and the factors that influence product
strategies in time will lead to the diversification and specialization of banking activities.
This diversification and specialization of banking activities and the very strong competition
in banking field are important factors which determined banks to address a new stage
necessary for their development – an orientation to words product policy, but especially to
the quality of the services they offer.
Keywords: banking product, banking service, financial and banking market, banking
system, customers

Citeste articol