Home Volumul 1 NORMS PROMOTING CREATIVITY AND INNOVATION IN SMALL AND MEDIUM ENTERPRISES

NORMS PROMOTING CREATIVITY AND INNOVATION IN SMALL AND MEDIUM ENTERPRISES


Ľubica Lesáková
Faculty of Economics, Matej Bel University, Tajovského St. 10,
975 90 Banská Bystrica, Slovak Republik, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Abstract
Organizational culture plays an important role in supporting the creative processes, because
it can promote or hinder innovation-enhancing norms. Innovative small and medium
enterprises tend to develop culture, which emphasize and reward values and norms that
support the generation and implementation of new ideas. Such a system encourages
everyone in enterprise to develop original and useful proposals. They promote innovative
ways of solving problems and finding solutions. Over the years, researchers have
documented a variety of norms that promote consistently creativity and innovation in
organizational settings. The aim of the article is to present the organizational culture,
especially the innovation-enhancing norms, as important elements, that promote creativity
and innovation in small and medium enterprises. The paper was elaborated a sa part of
VEGA project 1/0654/11 „Innovative Small and Medium Enterprises as a Part of
Knowledge-Based Economy in the SR“.
Key words: small and medium enterprises, organizational culture, behavioral norms,
creativity, innovation.

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