Home Volumul 1 INNOVATION CLUSTERS: SOCIAL LEARNING AND BUSINESS INCUBATION

INNOVATION CLUSTERS: SOCIAL LEARNING AND BUSINESS INCUBATION


Klaus Bruno Schebesch, Dan Deac
Vasile GoldiƟ Western University Arad, Romania
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Abstract
A sustainable innovation is more expensive than a regular one but it may lead to long term
benefits and durable competitive advantage, especially if many firms from the network
collude or act within constrained environments such as business incubators. The opinion
formation process, which leads to sustainable innovation, may be viewed as a collective
cognitive process resembling that of branding and re-branding. Technological innovations
can be viewed as sequences of cost reduction events and, in a many-firm setting, social
learning which leads to sustainability-oriented behaviour depends on (mutual) trust
relations. The experimental modelling part of the paper illustrates selected aspects of the
concept just outlined by developing a stylized dynamic model of the firm.
Keywords: innovation, incubators, networks, sustainability, learning

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