Home Volumul 1 VALUES AS A CULTURAL STANDARD IN THE ERA OF GLOBALIZATION

VALUES AS A CULTURAL STANDARD IN THE ERA OF GLOBALIZATION


Miriam Martinkovičová, Mariana Považanová
EF UMB – KE Tajovského 10, 975 90 Banská Bystrica, Slovak Republic
Abstract
The article deals the issue of meaningfulness, significance, importance, and pragmatically
speaking, the usefulness of human life, in his private and family or the public, the working
environment. The topic today is an important topic of thinking, at least with respect to
economic and financial crisis that devastates the global economic environment, both in
connection with the growing influence of global problems of mankind or by natural
impending natural disasters around the world. Through axiological reflection reveals our
fundamental notions about quality of life. Naming the biased dissemination strategy
drinking lifestyle, satisfaction and pseudo saturation mainly consumer needs. The
environment needs a new sense of permanent, other, innovative, naturally loses and dulls
the sense of genuine, real and substantial work and life values. Their commemoration,
historical significance and generate real cultural values, reveals the essential foundations of
values and culture in general shows a tendency of a transformed form perceptions of the
cultural dimension of social interaction a person at any level of social life, family and
friends and from work and career ending. The promotion of social, cultural maturity of
individuals and groups which in the process of socialization creates must build on the
tradition of values that forms the history of each culture.
Key words: values, civilization component, global cultural system, cultural lag, European
cultural identity

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