Home Volumul 1 THE MARKETING HUMAN RESOURCES IN SMALL AND MEDIUM ENTERPRISES

THE MARKETING HUMAN RESOURCES IN SMALL AND MEDIUM ENTERPRISES


Felicia Sabou
Vasile Goldis Western University Arad, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Abstract
The paper presents a study on human resources in small and medium-sized enterprises in
Maramures county, in the field of marketing. The study was made on a sample of 205
SMEs from Maramures. With this study it is wanted to get an answer to the question “Are
the small and medium sized enterprises in Maramures county using qualified persons in
marketing? The research method used was the market investigation, made with the specific
tool - questionnaire. After processing and analysis the results are: only 40,49% of the 205
small and medium sized analised enterprises have a qualified staff in marketing. This
explains the weak results in sales field and the problems in reaching their objectives. The
conclusion is the necessity and the importance of working with qualified staff in marketing,
not only in big companies, but also in small and medium-sized enterprises. The small and
medium enterprises must work with qualified persons in marketing, who know how can
find new markets, promote efficient products and analyse the profit of each product.
Keywords: marketing department, organization of marketing activities, human resource in
the field of marketing, marketing objectives, marketing program.

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