Home Volumul 1 CONSUMER BEHAVIOR – A FACTOR INFLUENCING ECONOMIC ENTROPY

CONSUMER BEHAVIOR – A FACTOR INFLUENCING ECONOMIC ENTROPY


Ladislau Klein
“Vasiel Goldis” Western University Arad, Faculty for Economics, 15 Eminescu Street,
Arad, Romania, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Abstract
Entropy can be used as a measure of order and disorder in economy. It can describe the
disorder produced by economic crisis situations and to try to predict crisis taking into
account energies that enter into a closed economic system or into the global economy. The
relationship existing between consumer behavior and economic entropy is well illustrated
by the last years cryses. An excessive value existing on the market reflects that the general
consumer behavior trends from a Marshallian model meaning acquisition based on
rationality and consciousness, to the social-psichological Veblenian model, characterized
by social influences and external motivation of consumer’s actions. A suitable economic
policy of states or groups of states can help in increase or decrease of economic entropy.
Education is one of the main attributes of the state, so there is a state responsibility in
offering a suitable economic and financial education for the own population resulting in a
suitable consumer behavior and reducing risk of high economic entropy.
Keywords: entropy, economy, disorder, crises, education

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